International Marketing Specialist - Glasgow

Nine Twenty are delighted to be representing Digitonic in the search for an International Digital & Content Marketing Specialist. Digitonic are a mobile marketing technology company who have powered over a billion conversations between brands and consumers across 6 continents since 2011.

As the only marketing company to feature in the IP100 league table and Owner Managed with a team of 24, Digitonic are in a period of exceptional growth. Headquartered in Glasgow, they have an international client base in multiple fast moving B2C sectors.

A new and exciting role within the company, your focus will primarily be on supporting the our continued growth in the Indian market. You will be joining a fast paced, dynamic business to help drive change and innovation.This is an exciting opportunity for a forward looking individual to apply their expertise to shaping the digital and content vision for the market, increase engagement and provide a better understanding of customer and visitor behaviour.

The role holder will work closely with Senior leadership and needs to be comfortable working with teams across Marketing, Technology as well as C-Suite.

Responsibilities:

• Manage all digital web properties focused on the Indian market to support overall business objectives for the region;
• Help create and manage the content strategy for thought leadership and amplification across the Indian market;
• Work with Marketing and Technology teams on the various channels to market – what, why, how, who, KPIs, impact;
• Support the management of all Indian SEO/SEM activity;
• Support the creation of a strategy for insightful data reporting for digital and content that drives action and helps optimize budget;
• Co-orindate with other Marketing activities to deliver an online strategy for programme, campaigns, events, product launches;
• Help create and deliver a social strategy;
• Support the management of budget for the market in line with objectives set;
• Assisting with the further growth of Digitonic’s Indian Facebook Messenger base and our Indian betting pixel base through idea generation and innovative practices; &
• Assist in the design and implementation of Customer Relationship Management (CRM) activity to increase engagement with email, SMS and Push subscribers.

Your background:

• You will have experience within an International Marketing environment;
• Minimum 3-year experience of working in a Marketing Agency;
• Minimum 3-year Marketing Account Management experience;
• Have excellent knowledge of paid media and organic search strategies;
• Have excellent knowledge of email & SMS marketing campaigns; &
• Experience of working in international markets, with experience of doing business in the Indian market an advantage.