Named one of the "Sunday Times Best Companies" with a 1* accreditation, this decade-old owner-managed technology-driven company has grown to a team of 45(up 50% in the past 12 months, in the height of the pandemic), and shows no signs of slowing down. With a state-of-the-art HQ in the heart of Glasgow, and an office in London, India, and the US. This employee-centric business is one of the fastest-growing of its kind in Scotland and is looking for a talented Head of Marketing to support the Marketing Director.
The business is at the forefront of what they do, in both their approach to marketing and their commitment to offering their team the best opportunities. The culture is one of teamwork, transparency, and authenticity where they ensure the team is well looked after, have rewarding and fulfilling careers, and ultimately enjoy coming to work.
The Role
As Head of Marketing, you will support the demands of a fast-growing international business, working closely with the Marketing and Digital Director and wider marketing team placing performance marketing at the centre of future growth.
You will oversee a team of digital marketers and ultimately be responsible for the performance of paid digital marketing media campaigns within a fast-growing and highly profitable sector.
Supported by the Head of Paid Media and Digital Marketing Manager and a team of Digital Marketing Specialists, this business-critical role will play a significant part in ensuring campaigns continue to deliver returns for clients whilst the businesses reputation in key target markets continues to build.
Responsibilities:
- Build and execute a best-in-class marketing strategy focused on the acquisition and retention of clients for the foreseeable future.
- Oversee the media buying strategy, campaign creation, optimisation, and rigorous testing strategy for full-funnel, multi-platform digital marketing strategies aligned to business priorities and KPI targets.
- Strategically influence paid search, programmatic, audio/video, paid social, paid influencers, sponsored content, & 3rd party publishers.
- Work with product, technical, content, and analytics to build capabilities: full-funnel campaigns, multi-channel attribution, campaign automation, and data dashboards;
- Key liaison for all paid media questions, issues, knowledge for clients.
- Spearhead strategic thinking in the development of digital marketing and media buying plans to ensure they are delivering against stated client goals.
- Experiment and discover which channels are most impactful and scalable.
- Ensure each experiment builds and protects reputation, primarily in North America.
- Analyse the impact of each initiative, and gain a deep understanding of audience and user behaviour.
- Identify promising areas for expansion, from new geographies.
- Build strong relationships with all clients.
- Establish and share digital marketing best practices and benchmarks across the company and with clients.
- Manage an appropriate budget, knowing when to spend, pause and re-allocate.
- Manage a team of passionate marketeers supported by a Digital Marketing Manager whilst working closes with other teams i.e., sales, client services, product, design and dev.
- Ability to engage with and maintain excellent working relationships with a range of stakeholders including peers at senior level, teams within the company, and clients externally.
Requirements
- A clearly passionate, commercially minded marketing and digital leader with proven experience of leading high-performance teams and delivering against expectation.
- Exceptional understanding of digital marketing processes, including PPC, Social, SEO, and app-based marketing techniques.
- Data-driven with a head for problem-solving and challenging existing processes.
- Hands-on experience of running digital marketing media campaigns with strong platform knowledge including Google, Facebook, YouTube, Content Marketing.
- Impact focused with the analytical skills and experience to assess initiatives.
- Experience owning every stage of the marketing funnel across multiple channels.
- Google Analytics, tag management, and campaign tracking experience.
- Autonomous, proactive, and willing to take risks.
- No Investor Relations experience is necessary, but you will be excited by the opportunity to shape the next era of the company’s vision and have a keen interest in the stock market and how to impact trading volume.
The Benefits:
The business has exceptionally high levels of engagement across the team, with only an attrition rate of 3% between 2019 and 2020. Beyond this, the business also ensures that on top of great culture and work-life balance, employees are offered a competitive salary and benefits package.
- Hybrid working model, you can discuss with the business what kind of days and hours work for you. Flexibility is offered to all employees.
- 33 days holiday (including 8 Public Holidays) rising to 38 depending on length of service;
- A day’s additional leave on your Birthday.
- A day’s additional leave for Wellbeing.
- Buy/sell holiday scheme.
- Commitment to annual salary reviews for all team members.
- Accredited training and personal development plans.
- World-class HQ with complimentary daily fresh fruit and breakfast bar.
- Regular company socials as well as Quarterly Curry Club, Summer/Christmas parties, and Burns Supper.
- Private healthcare insurance and pension provision.
- Cycle to work scheme.
- Travel season ticket loans.
- Prosecco time, beer fridge, and complimentary soft drinks.
- Charity, social and wellbeing committees led by the team.
Apply below for immediate consideration or get in touch with Brian Fraser.
T: 0141 231 1260
E: bfraser@weareninetwenty.com