Senior Marketing Manager

Loganair has been in the skies for over 60 years. Today they fly over 40 aircraft to destinations across the UK and Europe, and are on a mission to become the airline of choice for people who are done with endless add-on fees, confusing fares and being treated like just another passenger.

They are small enough to know their customers as individuals, big enough to deliver like a major international carrier, and proud to be Scotland's own. If you want to lead marketing somewhere that still has that personal touch, this is it.

As Senior Marketing Manager, you'll lead the strategic development and day-to-day delivery of all marketing and brand activity for the airline, driving passenger demand, brand awareness, customer loyalty and revenue growth.

You'll report into the Director of Marketing, Communications and Product, and lead a small team. You'll work closely with the wider commercial team, and form key relationships across the business with operations and crewing, as well as business support areas across IT and finance. You'll build genuine cross-functional relationships to shape the end-to-end customer experience.

This isn't a role where you set strategy and step back. You'll have real influence over budgets, brand positioning and campaign direction in a flat, fast-moving business, whilst still being hands-on with delivery.

• Owning marketing strategy across brand, campaigns and digital activity, working closely with partner suppliers on delivery – including digital, creative and media buying agencies.
• Taking full ownership of our website and all brand awareness and tactical campaigns.
• Planning and delivering integrated campaigns for route launches, seasonal promotions and revenue-driving moments.
• Leading and developing your team.
• Managing the marketing budget and reporting performance, ROI and insight straight to senior stakeholders.
• Building relationships right across the business.

• Solid direct-to-consumer marketing experience from a similarly lean, fast-paced consumer brand rather than a large corporate structure with a team for every task.
• Previous experience managing a team and operating at a similar level.
• A strategic eye paired with a genuine willingness to get hands-on.
• Confidence engaging with senior leadership and stakeholders across a non-hierarchical business.
• Awareness of the full marketing mix.

If you’re interested in applying for this role you can apply via the advert or contact Kerry McFarlane to find out more. Nine Twenty are managing this appointment on behalf of Loganair and will manage all communication. If your experience closely matches, but you’re not sure this is exactly right for you, we would love to have a conversation and explore this further.