Demand Generation Lead
Remote (Glasgow HQ)
£80,000
About the Company
This is a scaling B2B tech business with global reach and a Glasgow headquarters. They work across international markets in a competitive technology space and are building a world-class marketing function to match their ambitions. The team is distributed and remote-first, with a culture that's high-autonomy, commercially driven and refreshingly free of corporate process. If you want ownership, impact and the chance to shape something at scale, this is worth your attention.
About the Job
This is a senior, standalone demand generation role: fully remote, with monthly visits to the Glasgow HQ to connect with the wider team. You'll report directly into the Head of Growth and take full ownership of the digital demand engine, moving the business away from agency reliance and traditional MQL thinking towards a high-intent, revenue-focused pipeline model.
You'll be hands-on across LinkedIn paid, Google Search Ads and will leverage a mix of offline and online channels to achieve new logo acquisition and account account expansion metrics, directly managing those channels expanding on what works today, owning the numbers and driving quality pipeline rather than chasing volume. You'll work closely with sales and product marketing, with real scope to shape how demand generation evolves as the business scales across its international markets. You”ll know the playbooks and tactics to target enterprise with a focus on both in market and out of market buyers. This is a role with genuine influence, a lead role for someone who wants to be accountable for results and build something that scales Pelion significantly.
About the Candidate
Strong skills across managing our ad accounts in LinkedIn Paid Social and Paid Search. You’ll bring creative and best in class tactics and playbooks leveraging to achieve cut through and ensure this brand is the vendor of choice for their target audience.
You'll be a self-starter with proven B2B demand generation experience and strong hands-on digital channel skills, particularly LinkedIn paid. You'll be analytically sharp, commercially focused and comfortable owning revenue pipeline targets. ABM experience, sector exposure in tech, SaaS, IoT or cybersecurity, and familiarity with tools like SEMrush or Ahrefs would all strengthen your application. Most importantly, you'll be the type who thrives with autonomy, challenges where needed, and brings proactive energy to a fast-moving, globally ambitious team. Candidates based anywhere in the UK are welcome to apply.
To find out more or apply, get in touch with Kerry McFarlane at Nine Twenty Recruitment for a confidential conversation, or submit your CV via the link.