CRM & Loyalty Executive

Loganair has been in the skies for over 60 years. Today they fly over 40 aircraft to destinations across the UK and Europe, and are on a mission to become the airline of choice for people who are done with endless add-on fees, confusing fares and being treated like just another passenger.

They are small enough to know their customers as individuals, big enough to deliver like a major international carrier, and proud to be Scotland's own. If you want to lead marketing somewhere that still has that personal touch, this is it.

Their CRM has only been live since February this year, so it's very much still in its infancy, which means there's genuine opportunity to shape segmentation, journeys and loyalty communications from an early stage, rather than working within someone else's legacy setup. You'll also have support from a new CRM partner helping us build out enhanced segmentation for the initial stages.

You'll manage the day-to-day delivery of CRM and email marketing activity: campaign builds, automated journeys, loyalty communications, segmentation and database engagement. Reporting into the Senior Marketing Manager, you'll be part of a small, close-knit marketing team, which includes Social Media & Content Lead.

• Building, scheduling and sending CRM and email marketing campaigns, with accurate targeting, personalisation and on-brand content.
• Creating audience segments and loyalty database selections using customer data and behavioural triggers.
• Owning QA on every send: links, data, personalisation and compliance, before anything goes out.
• Reporting on performance: opens, clicks, conversion, database growth and revenue contribution, with clear, actionable insight.
• Running test-and-learn plans (subject lines, content, timing, audiences) and using the results to keep improving.
• Maintaining data quality and consent management in line with GDPR and best practice.

• Hands-on experience with a CRM, email marketing platform or ESP. HubSpot experience is preferred.
• Genuine comfort with customer data: segmentation, reporting, database hygiene and turning insight into action.
• A background in direct-to-consumer marketing is preferred
• Real enthusiasm for building something new. Our CRM is brand new, and we need someone who wants to make it their own rather than just maintain it.
• Strong attention to detail, a proactive approach, and genuine ownership of your work.

If you’re interested in applying for this role you can apply via the advert or contact Kerry McFarlane to find out more. Nine Twenty are managing this appointment on behalf of Loganair and will manage all communication. If your experience closely matches, but you’re not sure this is exactly right for you, we would love to have a conversation and explore this further.