Helping SilverCloud Hire Their First Marketing Manager: A Case Study in Personalised Recruitment - By Kerry McFarlane
Hiring for a brand new role is never easy—especially when it’s your company’s first foray into marketing. That was the challenge facing SilverCloud, a fast-growing managed service provider, when they reached out to Nine Twenty to find their first-ever Marketing Manager.
As this was a newly created role, the team at SilverCloud weren’t quite sure what level they should be hiring at. That’s where we stepped in. We worked closely with their leadership team to understand the business and provided clear, data-led salary insights specific to their sector and location. Together, we scoped out a role that was aligned with their growth plans and attractive to the right kind of candidate.
The next hurdle was employer branding. Because this was their first dedicated marketing hire, SilverCloud didn’t have much of a marketing narrative to share with potential candidates. We collaborated with the team to uncover what made the role—and the company—stand out. From the opportunity to shape the marketing function from the ground up, to their flexible and forward-thinking culture, we identified the key selling points and used these to engage top talent.
Once we had the right role and a clear story to tell, the recruitment process was smooth. We conducted a targeted search, supported the candidate and the hiring team at every step, and ultimately helped SilverCloud make a hire they were excited about.
Here’s what the Chief Operating Officer had to say:
“In the short time I have been working with Kerry she has delivered ahead of my expectations and provided some insightful ideas and perspectives on both the candidate marketplace and selection criteria. Kerry took the time to learn about our business and also figure out the best way to communicate with me. Goal focussed and efficient - a pleasure to deal with.”
This case is a great example of how at Nine Twenty, we don’t just fill jobs—we partner with businesses to build the right roles and tell the right stories. If you're thinking about hiring in the marketing space and want a hands-on, insight-led approach, we’d love to chat.
Kerry McFarlane
📧 kmcfarlane@weareninetwenty.com
📞 07385 666 708