Visual Designer (Brand & Marketing) - United Kingdom

Nine Twenty's partner Incentive Games, are on a mission to transform the iGaming landscape by bringing their own brand of thoughtful, user-led products to the forefront. Building on their roots in free-to play game development, they are now combining that experience with bold creativity to craft engaging entertainment products that deliver strong retention and global appeal. Focusing on creating both free-to-play and real-money games that are intuitive, accessible, and above all, fun to play.  

Incentive Games care deeply about work-life balance and are always looking for ways to improve the well being of the team. Proud to be one of the few UK companies operating a 4-day work week. They know that life happens, so have built a flexible and supportive workplace to help everyone do their best work and enjoy doing it. 

The Role  

We’re looking for a Visual Designer with strong branding instincts and a sharp eye for marketing design — someone who thrives in a fast-paced, ideas-driven environment. This role focuses on designing high-quality branded assets and visuals for client-facing materials, organic and paid social campaigns, and promotional materials. You will also work closely with our Design Manager to enable brand consistency and visual planning and collaborate with designers and artists to create memorable visual identities, and game brands.  

You’ll play a key role in shaping how our games are perceived by users across multiple touchpoints and create assets that not only look great but perform well. You’ll also support internal teams with presentations, branding tools, and visual polish, helping maintain visual consistency across the company.  

At Incentive Games, we encourage our team to pursue their goals and offer various progression opportunities including further learning and industry events.  

What you’ll be doing  

• Designing on-brand visual assets for sales, marketing, and partner materials (pitch decks, game sheets, social posts and carousels)  

• Creating and evolving branding for our casino games and product families across global markets  

• Developing toolkits and visual systems for internal and external use (logos, UI skins, brand guidelines, asset templates)  

• Supporting marketing and sales teams with performance-ready visuals: game cards, banners, landing pages, etc.  

• Working with the Design Manager to support internal brand consistency across all departments  

• Collaborating with game artists, developers, and researchers to shape product branding that resonates with players and drives results  

• Producing high-quality assets for social, CRM, and promotional use — with an emphasis on engagement, usability and accessibility  

• Using player insights and performance data to inform design choices and optimise visual direction  

• Ensuring compliance with industry specific regulatory guidelines across visual channels  

• Keeping up to date with visual trends in the iGaming space and broader entertainment markets and design industry  

What we’re looking for  

Essential:  

• A strong portfolio showcasing digital branding and marketing design (preferably with work in games, entertainment or tech)  

• Experience designing for digital platforms, social media and print  

• An understanding of social analytics and experience progressively improving engagement across platforms using strategic design adaptations  

• Excellent visual storytelling skills with a good understanding of brand systems and how to adapt them across channels  

• Strong experience in Photoshop, Illustrator, InDesign, Figma  

• Understanding of responsive design principles and creating assets for multiple screen sizes/formats  

• Ability to follow and extend brand guidelines, with a strong grasp of visual hierarchy, typography, and composition  

• Organised and process-driven, able to manage multiple requests and balance quality with speed  

• Experience working cross-functionally — especially with sales, marketing, or product teams  

• A positive, solution-driven mindset with high attention to detail and the drive for growth  

Desired:  

• Previous experience in the mobile gaming or iGaming industry  

• Some experience in motion graphics or video creation (After Effects, Premiere Pro etc.) or interest in learning  

• Exposure to data-informed design processes  

• Familiarity with localisation practices for international markets 

 Why join us?  

• A 4-day work week (30 hours work with 37.5 hours pay!) to foster creativity and balance  

• Flexibility to work fully remote, hybrid, or from our comfortable office, based in the centre of Edinburgh - whatever suits you best  

• 25.5 days annual leave  

• Be part of a supportive, fast-paced team that values your ideas and growth  

• Opportunity to influence the artistic direction of innovative iGaming projects  

• Competitive salary with clear room for growth  

• Access to training, mentorship, and industry events to develop your skills  

• Support for remote work setup (equipment provided)  

• Employer-contributed pension  

• Full-time, permanent  

If you think this role is the perfect fit for you, don't hesitate to get in touch! Contact Nyomi at: nodowd@weareninetwenty.com