Paid Media Manager
Glasgow, Hybrid
Up to £45,000
Join the team in this newly created role at a dynamic group of businesses operating over numerous sectors. You will be joining a growing team that proudly holds the prestigious Eight Figure Club membership, recognizing their collective success in generating over $10 million in revenue through innovative marketing strategies.
As a key player in the Marketing team, you will dive into a fast-paced environment and be a key part of their growth working alongside the Marketing Director. You’ll contribute to the success of the award-winning business by driving various paid media initiatives across diverse sectors. This role is perfect for someone who thrives in an entrepreneurial atmosphere and is passionate about making an impact. The marketing team is scaling, and the successful Paid Media Manager will scale with it.
The Role:
Join the team as a Paid Media Manager, where you'll lead impactful campaigns across various platforms. With proven experience, you'll independently manage ads on Google, Meta, LinkedIn, YouTube, TikTok, and more. But don’t worry if you don’t have experience with all of these!
Your role includes devising strategies for customer acquisition, engagement, and conversion. You'll craft compelling ad copy and utilize data insights for decision-making. Managing large 6 figure budgets across multiple platforms, you'll optimize campaigns for maximum ROI.
Requirements:
- Set up and manage paid media campaigns across platforms like Google, Meta, LinkedIn, YouTube, TikTok, etc., ensuring effective ad copy, keyword selection, and targeting for maximum ROI.
- Refine keyword lists and adjust targeting strategies to enhance campaign performance and cost efficiency.
- Collaborate on ad copy creation and optimize landing pages to improve conversion rates.
- Conduct A/B tests on creatives and landing pages for continuous campaign improvement.
- Analyze campaign metrics, including Impressions, CTR, CVR, and ROAS, to provide data-driven insights and reporting.
- Stay informed about market trends and adjust strategies to meet targets and improve profitability.
- Manage budgets effectively, allocating funds based on performance analysis to maximize ROI.
- Regularly analyze campaign metrics, provide actionable insights, and generate reports for stakeholders.
Requirements:
- 4+ years of experience managing paid ad campaigns across platforms like Google, Meta, LinkedIn, and YouTube.
- Proficiency in interpreting data insights, analyzing competitor advertising, and utilizing marketing automation tools.
- Expertise in crafting compelling online ad copy.
- Proven track record of managing large digital ad budgets (6 figure) across multiple platforms simultaneously.
- Familiarity with email marketing strategies for lead nurturing is a plus.
- Strong analytical skills, creativity, and emotional intelligence.
- Excellent communication skills and ability to collaborate effectively within a team.
- Understanding of advertising policies, regulations, and industry best practices.
Benefits:
- Salary up to £45,000
- Bonus up to 22% based on personal and company performance
- Hybrid Working
- 24/7 GP Access and Medical Assistance
- Wellbeing Counselling Service
- Legal Helpline
- Money Helpline
- MyMindPal
- Discounts and Rewards Schemes
Diversity Commitment:
Our client values diversity at all levels within their organization. They are committed to creating an inclusive environment where everyone can thrive regardless of race, gender identity or expression sexual orientation religion national origin disability age or any other protected status.
How to apply: please apply below or get in touch directly with Brian Fraser; bfraser@weareninetwenty.com
Please note: All applicants must be based in commutable distance to Glasgow and have the permanent right to work, no sponsorship offered. A driver's license would also be advantageous due to location in the east of Glasgow.