We are seeking a dynamic and results-driven Product Marketing Manager with a strong background in Business-to-Consumer (B2C) marketing. As a key member of our team, you will be responsible for developing and executing strategic marketing initiatives to promote our power chair product and enhance brand awareness. The ideal candidate should have a passion for creating impactful marketing campaigns, understanding customer needs, and driving growth in the power chair product market.
Responsibilities include:
- Conduct market research to identify consumer needs, preferences, and trends in the power chair product industry.
- Analyse competitor strategies and market dynamics to identify opportunities for product differentiation.
- Develop clear and compelling product positioning and messaging tailored to the target audience.
- Collaborate with product development teams to understand product features and benefits for effective communication.
- Create and execute comprehensive marketing strategies to drive product awareness, customer acquisition, and brand loyalty.
- Develop and manage marketing budgets, ensuring cost-effectiveness and maximum ROI.
- Oversee the creation and implementation of digital marketing campaigns, including social media, email marketing, and online advertising.
- Utilise analytics to measure campaign performance and adjust strategies accordingly.
- Work closely with product development, sales, and customer support teams to align marketing initiatives with overall business goals.
- Provide insights to improve product features and customer experience based on market feedback.
- Create engaging and informative content for various channels, including product websites, blogs, and marketing materials.
- Collaborate with design and content teams to develop visually appealing and effective marketing collateral.
- Plan and coordinate participation in relevant events, trade shows, and promotions to showcase our product.
Qualifications
- Bachelor’s degree in marketing.
- Proven experience in B2C marketing, preferably in the healthcare or disability industry.
- Strong analytical and strategic thinking skills.
- Excellent communication and interpersonal skills.
- Proficiency in digital marketing tools and platforms.
This is a fantastic opportunity. Apply now for an immediate interview.