This Social Media Manager role has popped up with a small full-service social media agency based on the 'Finnieston Strip' that is embarking on a period of growth. You can be based anywhere, as long as you are able to make it into the office for meetings here and there.
The agency focuses on creating in managing social-first content across various agencies, but specializing in FMCG and F&B. There Is a team of passionate in-house photographers, videographers, strategists, creatives, graphic designers, copywriters, and social media specialists, who you will collaborate with.
The Role:
As Social Media Manager, you’ll be responsible for the management and success of client’s social media accounts and be in direct contact with clients – from both an account management and a social media specialist perspective.
You’ll create strategy, contribute to client immersion sessions, write social copy, create content calendars, work with other content creators, and execute your client’s
social media strategy across various platforms. You’ll also be responsible for managing & engaging with clients' online communities, and working with paid specialists to support ecommerce campaigns.
You’ll report directly to the Senior Social Manager on the progress and success of client campaigns and be responsible for presenting analysis on current campaigns, and well as contributing to new client pitches and success.
- Develop social media and digital strategies for clients
- Manage all social media channels such as Facebook, Twitter, Pinterest, TikTok, Google+, YouTube and Instagram
- Plan content and delivery and use tools like Hootsuite and Sprout Social to manage multiple social media channels
- Develop and manage brand building campaigns and engagement focussed content
- Write and develop copy for social media posts ensuring relevancy to both the client strategy and current social climate
- Create, manage and facilitate online communities for clients in order to nurture a positive brand image and ultimately repeat revenue
- Work with and direct internal and external content creators to effectively implement client strategy
- Form key relationships with influencers
- Monitor and report on performance on social media platforms using tools such as Google Analytics, Shopify & on platform analytics
- Be a source of trusted social media expertise for clients and internal staff
- Report directly to Senior Management on all client performance & satisfaction rate
- Assist in business development, new client onboarding & strategy
- Manage client costs and advertising budgets and report this directly to Senior Management
Experience:
- At least 3 years’ experience in social media marketing (in-house or agency)
- A solid understanding of the use of a range of social media platforms, particularly in relation to advertising, branding and customers
- Strong editing and writing skills suitable for each platform, from knowing how to write a successful tweet to using effective long-form storytelling techniques
- Knowledge and understanding of social algorithms and search engine optimisation
- Creative skills for contributing new and innovative content ideas as well as overall strategy
- Strong verbal communication skills for articulating ideas to colleagues and clients
- Organisational skills, with the capacity to prioritise and work across multiple projects
- The ability to work well under pressure and meet deadlines
- Data analysis skills and statistical prowess to draw actionable insights
- Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
- An eye for detail and the ability to work accurately
- Excellent teamwork and networking skills.
Due to COVID19, all interviews will take place via Zoom or Teams, and on commencement of this role, home-working will be necessary until restrictions lift.
Please apply below for immediate consideration.