Marketing Specialist, Jobs, 9710

Marketing Specialist - Scotland

up to £45k

Date Posted: Wednesday 22 November 2023

, Ref: 9710

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Headquartered in Glasgow, the Food & Beverage division of Hero Brands currently operates across four main brands with the portfolio set to continue to expand over the next 12 months. The most well-known brand is German Doner Kebab (GDK) which has 150 restaurants thriving in the UK, Europe, Middle East & North America and is targeting rapid expansion across the UK and International markets to become the undisputed #1 kebab brand in the UK and on the planet.

With new Senior Management Team in place GDK remains very ambitious to solidify its position the undisputed #1 kebab brand in the UK and on the planet. With these big ambitions we are looking for the best talent out there to help drive the growth ambitions. We are looking for a dynamic, entrepreneurial marketing specialist looking after our third party aggregators to come and strengthen the marketing team in Glasgow (or remotely) to help drive transactions with UberEATS, Deliveroo and JustEAT. 

Role Purpose

Operating a new role in the organisation, you will work on the creation, implementation, execution and evaluation of all Delivery Partner marketing strategies and initiatives. With 50% of sales coming from third-party delivery partners GDK has a big ambition to transform our fair share in this important sales channel. We need to deep dive into the channel understanding, promotional opportunities and drivers, KPI’s and best practices to become a winner in this sales channel. Everything we do needs to be validated through the best ever consumer experience for the right transaction impact. Through frequent conversations with our aggregator partners, you will be creating new opportunities for our GDK products to increase our share of market in the channel.  

Key Responsibilities 

We’re looking for candidate with passion for and experience in driving short term marketing activations that drive profitable sales. You are inquisitive and curious, you have lots of drive, creativity & energy, and have a test & learn attitude to come up with the best solutions. You understand that data is king and positive ROI through the dedicated marketing activations is critical in this role to be successful. Our aggregators partners have a lot of rich data and unlocking the right insights and performance & evaluation reposts will be critical for the success in this role.

This role can be based in Glasgow, but can also be operated remotely. Together with your line manager you will be leading the planning, activation and evaluation of all aggregator campaigns & activations.

Skills and Experience

  • Minimum of 3 years of marketing experience.
    • Strong understanding of foodservice landscape
    • Successful experience in working with aggregators for food or drinks brand
    • Experience in working with and managing agencies
    • Experience in writing briefs
    • Running evaluations and coming up with recommendations
  • Foodservice/restaurant/hospitality field experience required.
  • Strong communication and organisational skills are important in this role given there are many internal and external stakeholders involved to manage.
  • Experience in working within a team and with multi-discipline workflow.

This is a fantastic career opportunity. Apply now for an immediate interview.