Graduate Digital Marketing Executive, Jobs, 8369

Graduate Digital Marketing Executive - Lanarkshire

Circa £22,000.

Date Posted: Wednesday 12 January 2022

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There is an exciting opportunity for a Junior Paid Media Specialist to join one of the UK’s largest online retail stores in an in-house marketing role. The Junior Paid Media specialist will sit in the growing digital marketing team.

The Role:

This is a brand-new role within the business, and you will be responsible for running the Google Ads, Microsoft Ads and paid social accounts in order to hit ROAS targets, as well as contributing to the overall digital marketing strategy. You will report to the Digital Marketing Manager and will help to define and deliver the paid search and paid social strategy, contributing significantly to the industry-leading digital marketing success.This is a fantastic opportunity to work as part of the growing, dynamic team with great prospects for the future.

 

Responsibilities:

  • Strategy: Help to define and deliver strategies across shopping, text and display
  • Optimise: Continue to refine and optimize campaigns in order to hit budget, revenue and ROAS targets. Minimise ‘wasted spend’.
  • Remarket: Build audience and use remarketing tools to recapture potential leads
  • Campaign launches: Build effective campaigns to effectively launch new products, promotions and events in line with our seasonal marketing calendar
  • Social: Define strategy and manage ads across all relevant social media channels
  • Reporting: Conduct regular account reviews to identify opportunities and weakness, report KPIs and findings to management
  • Ear to the ground: Actively stay in touch with the latest digital trends. Dedicate time each week to listen to podcasts, read blog articles and share internally to develop plan to implement new tactics

Requirements:

  • A relevant university degree or equivalent qualification
  • A genuine and clear interest in working in paid media marketing
  • Demonstrable experience in using Google Analytics, Google Ads, Microsoft Ads, Facebook Ads and other paid digital marketing tools
  • Google Ads certification preferred
  • Up-to-date knowledge of search engine algorithms
  • Ability to use data to identify opportunities and action them
  • Impeccable ad copywriting skills
  • Good knowledge of our product range preferable
  • Fine attention to detail

Package on offer:

  • Salary DOE
  • 36 days holiday
  • Company bonus scheme
  • Life Assurance
  • Company pension
  • Training and development

If this sounds like the next step in your career, please apply below for immediate consideration or get in touch with Sam Barker.

E: sbarker@weareninetwenty.com