If you work at your best in a fast-paced environment where you are empowered to drive growth marketing, read on. This business is growing fast, with a phenomenal past year accelerated by the pandemic. This business is full of a talented bunch who are passionate about working to a common goal. If you are passionate about all things in digital technology find out more below.
This role is within Q-Commerce, which is deemed the next generation of E-commerce. The business has been responsible for delivering £100m of annualised sales for business partners across various verticals(including convenience grocery and hospitality) against other Q-Commerce behemoths. The business has grown to 1,150 partners and some 700,000 users. The business has ambitious growth plans.
This role will be home-based, but the office is based in Dundee which you can travel to occasionally(it's in your hands) - you can be based anywhere in Scotland. You will report to the Digital Performance Manager and be responsible for generating exponential growth from new and existing customers in a growing marketing team that is currently sitting at 8.
Role & Responsibilities
- Propose, plan and implement creative approaches and growth-hacking techniques that acquire new customers exponentially and ensures their retention.
- Develop and deliver demand generation campaigns across diverse regions & audiences.
- Rapidly test and optimise effective content across multiple digital channels, with a goal of accelerating conversion rates and order frequency.
- Analyse and track KPIs to drive optimisation and ensure campaign ROI continuously improves as campaigns scale up.
- Report on campaign results and channel performance including ROAS/ROI.
- Implement digital plans and provide input into audience targeting and segmentation, spend, bidding strategy and content effectiveness.
- Use research tools to identify content that attracts, engages and converts target audiences.
- Continually evolve and drive measurable and quantifiable improvements working with the content team and developers.
- Identify industry trends and insights and use this knowledge to develop, test and improve new campaign messaging.
Qualifications & Experience
- Experience in data-based digital marketing (in-house or agency).
- Experience and working knowledge of all or some of the following areas:
- Organic & Paid social media.
- SEO/SEM (Search, GUAC, Display).
- ASO.
- Conversion Rate Optimisation.
- Email Marketing.
- Blogging & influencer marketing.
- A track record of acquisition/retention campaign delivery.
- Hands-on experience with analytics tools.
- Experience of marketing automation would be beneficial.
- An eye for creative design would be an advantage.
Personal qualities
- Result-driven with outstanding analytical and problem-solving skills.
- Strong communication and written skills.
- A curious innovator, always seeking to leverage new tactics & techniques.
- A commercial brain which can identify and rationalise growth opportunities.
- Meticulous with data, used to drive meaningful results.
- Quick to learn from information and able to adapt accordingly.
- The ability to thrive in a lively, fluid and entrepreneurial environment.
- A sense of humour, the desire to be part of a team & strong interpersonal skills.
Apply below for immediate consideration.