A key thing that has arisen in many of us during this pandemic is the urge to work within a business that is making a positive change within the world. This rare role has popped up within a high growth software business that is helping to revolutionize the NHS and has ambitious plans for the future.
You would have the opportunity to join the business and have an influence on its future. This business has helped countless individuals throughout the COVID-19 pandemic.
Due to government guidelines, this role will be remote. However, when rules have been relaxed the business operates a flexible working policy. You can work from HQ in the future, or from home. As long as you pop in for meetings and get to know your team.
The Role
This role has arisen due to the expanding marketing team. You will develop and implement integrated digital marketing campaigns across paid and earned media channels including PPC, Paid Social, Display Ads and remarketing campaigns.
Responsibilities
- You’ll be responsible for running simultaneous online paid advertising campaigns across Google, Microsoft and social media platforms with direction from the Head of Digital Marketing.
- Manage the day-to-day operations of paid search campaigns across different platforms.
- Perform keyword research for new campaigns and existing campaign optimisations (both paid and organic).
- Develop goals, budgets and KPI’s for all campaigns, tracking and performance.
- Control and monitor budget spend for paid ad activity.
- Execute split testing campaigns (A/B testing).
- Optimise campaigns using continuous performance monitoring with tracking and analytics tools.
- Work with the wider marketing team on conversion rate optimisation and increase overall customer acquisition rates.
- Develop effective relationships both internally and with the agency partner.
Requirements
- You will be someone with a minimum of 2-3 years of digital marketing experience who is ready to take the next step in their career. You’ll have experience developing and implementing paid advertising campaigns across Google Adwords, paid social media, display advertising, affiliates and re-marketing.
- You will have a strong analytical mindset and be comfortable making data-driven decisions to ensure that we continuously optimise on paid campaign activity.
- You will be someone who can think creatively and proactively suggest ways that the team can drive conversion metrics through paid advertising.
- Strong knowledge of Google Ads, Google Analytics, Webmaster Tools, SEMRush and social media analytics platforms.
- Ability to manage and track budgets across multiple paid advertising platforms.
- An understanding of SEO best practices would be advantageous but not essential.
- You’ll have a keen eye for detail and the ability to deliver the right message, at the right time to the right audience.
- Experience of working with website builders and CRM and marketing automation platforms.
- Be curious and on top of the latest digital marketing trends, tools, and technologies.
- Excellent verbal and written communication skills.
- A team player.
- Open to change – flexible when approaching new challenges/opportunities.
- A “can do” attitude.
- Excellent time management and organisational skills to manage multiple projects simultaneously and the ability to work to tight deadlines.
Benefits
- Holidays are important, so the business offer 33 days annual leave inclusive of 8 public holidays. Your birthday is on them too. You also get an additional day for every years service up to 5 days.
- 3% to your employee Auto-Enrolment Pension Scheme
- Discounts on restaurants, shopping and many others via a Perkbox membership.
- They want you to grow with them, so you will have opportunities to develop your career in a high pace technology company.
- Casual dress code & great work culture
Please apply below for immediate consideration.