An opportunity has popped up in the West End of Glasgow to work with an Ecommerce agency, where you will get the opportunity to work with some of Scotland's Ecommerce names, assisted in driving their digital marketing efforts. You will also have the opportunity to work on the agencies own digital marketing.
About Your New Role
As the agencies new Digital Marketing Executive you will assist with internal marketing and those of customers. This role will involve development, implementation, tracking and optimisation of digital marketing campaigns across all digital channels and assist with customer's digital marketing campaigns as and when required. As Digital Marketing Executive you will work with the CTO & developers (front-end and back-end) and customers to launch campaigns and marketing tasks on time and on budget.
your new role in a nutshell:
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Maintain a social media presence across all digital channels for the business and customers - Facebook, Twitter, Instagram etc
- Measuring and reporting on the performance of all digital marketing campaigns for internal and external customers
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and PPC campaigns
- Design, build and maintain their social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance
- Look for new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Work with internal teams to create landing pages and optimise user experience
- Analytical ability to evaluate end-to-end customer experience across multiple channels
- Instrument conversion points and optimize user funnels
- Collaborate with customers
Skills Requirements
- BSc/MSc degree in marketing or a related field
- At least 1-2 years working experience in digital marketing
- Practical experience managing SEO/SEM, marketing database, email, social media and/or PPC campaigns
- Experience in identifying target audiences and creating digital campaigns
- Experience with optimising landing pages and user funnels
- Experience with A/B and multivariate testing
- Strong knowledge of website analytics tools (e.g., Google Analytics, etc)
- Experience in setting up and optimising Google Adwords campaigns
- Strong analytical skills and data-driven experience
- Keeps up-to-date with the latest trends and best practices in online marketing
If you're ready for your next opportunity, please apply below.
Due to the outbreak of COVID–19, there could be a delay in all recruitment processes. However, we are currently still accepting applications for this role and will be in touch with yourself shortly to process your application.