Digital Marketing Director Monday 7 June 2021 - Dundee & Angus

up to £60k

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Zappaty is a start-up organisation that produces a backup and collaboration platform for the Unity Games Development Platform. We are about to launch our first product into Beta and  need a dedicated digital marketing expert to join the team to help us establish our digital strategy for this plus lots of other subsequent and related variants of this exciting technology.

You will be expected to help develop strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to our company pages and generate interest in company products and services. Creates engaging written, graphic, and video content while staying up to date on latest marketing technologies and social media.

Principle Activities

  • Social media marketing - developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
  • Search engine optimisation (SEO) - developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results.
  • Pay-per-click (PPC) campaigns - sponsored online advertising paid for by the business to appear alongside non-paid search results.
  • Mobile marketing - includes app-based, in-game, location-based and SMS marketing.
  • Affiliate marketing - where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.

Digital Marketing Job Duties

  • Create and upload copy and images for the organisation's website
  • Write and dispatch email marketing campaigns
  • Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
  • Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
  • Design website banners and assist with web visuals
  • Communicate with clients, beta testers, affiliate networks and affiliate partners
  • Conduct keyword research and web statistics reporting
  • Contribute to social media engagement and brand awareness campaigns
  • Use web analytics software to monitor the performance of client websites and make recommendations for improvement
  • Contribute to company and industry blogs and manage e-communications
  • Assist with paid media, including liaising with digital advertising agencies
  • Develop and integrate content marketing strategies
  • Keep up to date with current digital trends
  • Manage the contact database and assist with lead generation activities
  • Negotiate with media suppliers to achieve the best price for clients.

Digital Marketing Skills and Qualifications
Bachelor's Degree in Advertising or Marketing, 1-4 Years’ Experience in Marketing, Strong Written and Verbal Communication Skills, Editing, Self-Motivated, Strong Leadership Skills, Team-Oriented, Goal-Oriented, Strong Attention to Detail, SEO, PPC, Google AdWords, Content Management Systems, Photoshop, InDesign, Facebook, Twitter, Microsoft Office.