Brand Manager, Jobs, 8208

Brand Manager - Glasgow

Date Posted: Monday 06 December 2021

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Forward thinking digital marketing / on-trade led spirits business is looking for an open-minded and progressive Brand Manager able to define and deliver a global brand strategy.

We are ideally looking for someone with spirits, fashion, entertainment or lifestyle marketing experience who is able to adapt within a progressive thinking marketing environment. You will be responsible for all elements of brand marketing and execution, ideally, Glasgow based with willingness to travel as required.

Working Relationships

  • Reporting to the CEO, working closely other senior management and stakeholders.
  • Working with cutting-edge agencies, influencers and media, UK and International sales team, importers in export markets.

Primary Duties and Responsibilities

  • Quickly understand the existing brand platform and opportunity.
  • Develop strong relationships with key brand partners to deliver joint initiatives.
  • Develop a forward thinking marketing plan, objectives and budget in collaboration with owners and partners.
  • Plan, agree and deliver marketing initiatives within set budget in collaboration with others.
  • Lead digital marketing projects, create and manage industry-leading digital content and related marketing activity.
  • Gain insights through data, competitor analysis, stakeholder and consumer interaction, to develop a unique value proposition that will improve commercial results.
  • Establish and implement clear brand and marketing guidelines and ensure stakeholder buy-in.
  • Provide UK sales team and trade, and international importer support to deliver objectives.

Key skills and Knowledge

  • A broad understanding of the marketing function to help develop within a rapidly expanding spirits business.
  • A strong understanding of traditional marketing with awareness of future marketing techniques.
  • Able to work within a highly creative environment with a structured approach to establish a plan and execution.
  • A creating thinker, with passion to immerse in the brand. Passionate about branded consumer goods with an understanding of consumer and market dynamics.
  • Well-organised and structured, a highly effective project and time manager.
  • Skilled in working collaboratively across a range of colleagues and disciplines, to achieve objectives with consensus.
  • Good business acumen with ability to deliver commercially minded marketing ideas.

Qualifications and Experience

  • At least 3 years’ experience working in a marketing role.
  • Experience in devising, managing and executing marketing plans.
  • Ideally experience with a cutting-edge consumer brand.
  • Good understanding of evolving marketing trends and technology.
  • Strong understanding of digital marketing and social media.
  • Numerate and literate with good analytical skills.
  • IT skills: Microsoft Office: Word, Excel, and PowerPoint.
  • Good presentation skills, verbal and written.

Key Behaviours

  • Self- motivated and results driven, positive and proactive
  • Open minded, flexible, reliable and hardworking.
  • Strong interpersonal skills and empathy.
  • Agile and adaptable and enjoys working in a fast-paced and dynamic environment.
  • Methodical with attention to detail.

Please apply now for an immediate interview.